Did you know that 70% of the world is covered in water but only 1% of that is drinkable?
Jessica Leber wrote an article for the Fast Company about a 60-year-old nonprofit organization that was trying to reach the younger generation. The Nature Conservancy (TNC) created a marketing plan that focused on story telling and connecting emotionally with their donors and supporters.
Their content changed from being predominately text to an interactive Lovesocial site that utilized hashtags and graphics. As a result, 1.2 million people were reached and spent several minutes on their website.. Nearly half of the audience was between the ages of 22 and 40, their target demographic.
TNC did an excellent job of interacting with their audience through story telling, which caused them to feel a more personal connection with the organization and more likely to donate to them.
"Ultimately, we’re trying to make it feel like we’re creating a movement, instead of just passing on information."
Jessica Leber wrote an article for the Fast Company about a 60-year-old nonprofit organization that was trying to reach the younger generation. The Nature Conservancy (TNC) created a marketing plan that focused on story telling and connecting emotionally with their donors and supporters.
Their content changed from being predominately text to an interactive Lovesocial site that utilized hashtags and graphics. As a result, 1.2 million people were reached and spent several minutes on their website.. Nearly half of the audience was between the ages of 22 and 40, their target demographic.
TNC did an excellent job of interacting with their audience through story telling, which caused them to feel a more personal connection with the organization and more likely to donate to them.
"Ultimately, we’re trying to make it feel like we’re creating a movement, instead of just passing on information."